Bus Research

Adverts for educational facilitys of univeristys and colleges around the uk are used to show what you do in the courses and what the future may hold if they were to go to certain univeristy (law,medical. ect).


This is aimed at students coming out of secondary school or further educartion even some cases adults who need to take certain courses to get a job or further themself in their job sector.


Depending on what type of audiance they are aiming for the clip will be changed aswell as the audio to be more relevent to that age or gender (young - more modern music, older - larger wording older music)

Normally in advertisements logo's and contact details and at the beginning of the video or at the end sometimes they have the name of diffrent courses through out aswell as other features their college area has to offer (such as a coffe shop and other such things)


This video shows peoples happyness whilst being at college or feauther education which is shown by the movements of the people eg. spinning jumping, reacting to things around them aswell as the light linking each person  and their emotion throughout the video.






1 - what are your views on bus advertisements
2 - how would you feel about having advertisments on a screen whilst on a bur journey
3 - what advertisements do you feel are aimed at you
4  - who do you think it is aimed at
5  - would you a small tv on your bus
6 - what would catch your attetion on a small tv screen
7  - would you like to see students on in the advert
8 - what would you like to see in an advertisement for a college
9 - what do you prefure bright vibrent colors or dark shadowed colors
10 - would audio ruin your journey



results - 
1 - I like them they can be funny, dont look, annoying x 2
2 - Dont mind, waste of money, annoying x 2
3 - intence/caroon, things i like
4 - all ages x 4, 15-100, 12-20
5 - yes x 4
6 - bright x 2 / dark x 2
7 - yes x 4
8 - yes x2, course and facillities
9 - both x 4
10 - yes x 2, maybe x 2  

Evaluation/research - In advertisements sometimes a comedic side or ironic side of certain sitiations can help such as a park bench made into kit kat, the results of my survay showed having audio advertisements on a bus would disrubt their journey making an journey more unjoyable to those on the bus

adverts over the years - 

  
bus adverts in the 1980's were mainly used to promote their new offers of older people getting on buses for cheaper in a comedic style although it is showing a time where bus rides were cheaper and newer it shows how much it has changed over the last thirty years aswells as the old women being funny which keeps the viewer intrested.



modern day video games are aimed at the new generation but in some cases such as this game it goes as far back as the fiftys where superheroes got their first stride which would make the fans of heroes and villans can interact and become one themselfs.


This advert shows how a world wide highly popular tv show can brand things that have been out almost just as much, using main characters makes it seem like they can link themselfs with the character and what their doing.
Cannon are using after effects to show the uses of of it in manipulation aswell as bringing forward the view that bring their photos to life by using 3d is the better way to enjoy them aswell as selling their profucts aswell as gaining the trust of some people with the way the advert is shown, the main message and visual language being promoted in this advert is the use of new 3D modern technology provided by Cannon.

pcad/citybus ideas and research

Using this trailer from a university to research on and hopefully give us more ideas although not being able to use weapons and horror because it will be shown to the public where younger children may see it and scare them which would be very very bad.

Using the process of an mind map to record our ideas and other aspects that we can place within our work to make it better or easier to do with the time we have or even find out flaws within our idea.

Our Main idea is to have current and fished work in after effects going across showing what we have done and are doing to increase our skill and still make it look fun with possible clips of us or others working with possible endings we have thought of lightning striking the screen and the PCAD logo spinning on the spot.

Our idea will be using a similar style to the video below:

using the process of trial and error we are going to try samples of each of our plans and decided which one would be the best to go forwards with.

our journey after effects

Using After effects to place and manipulate images and small movie clips in a practice manor for our city bus project which is helping us broaden our skills in after effects so we can do more complex and more detailed work using the program.

Once i had placed the images or clips into the area i wanted them i used the camera to make it seem the images were coming towards the person viewing it which makes it seem more 3d aswell as using text and a background with it aswell